The Natural Right for Adjudicating Current Litigation When the Creation of an Allergy Related Agency Rule is Simultaneously Underway
Where can you find granola bars, salad dressing, dry pasta, peanut butter, breakfast cereal, almond milk, and ice cream? Besides the grocery store, or possibly your kitchen, all of these food products can be found on court dockets. This is because they have all been the subjects of class action lawsuits challenging their manufacturers’ use of the “natural” label. If you have been in a supermarket recently, chances are you have encountered a variety of these “natural” products. Indeed, you might have specifically looked for and purchased certain food products simply because they were labeled “natural,” as fifty-nine percent of consumers reportedly do. Perhaps you were even willing to pay a higher price for these “natural” products, in comparison to the lower price of their non-“natural”-labeled equivalents, because you believed “natural” was indicative of healthfulness. If so, you were not alone: studies have shown that eighty percent of Americans are willing to pay price premiums for “natural” food products in their pursuit of a healthier lifestyle.